Experience
The following opportunities have enabled me to develop my skills by giving me valuable work experience in the digital marketing sector. My experiences include in-house employment, freelancing for an agency, personal projects, and educational group work. I look forward to translating what experience I have into future projects and employment opportunities.
Zest Car Rental
Presently, I work as a digital marketing Executive at Zest Car Rental. Due to the nature of our small in-house team, I mainly work as generalist, undertaking a wide range of digital marketing responsibilities. Since joining Zest, the newly appointed marketing team were able to revitalise their socials, maintain customer engagement, expand into new markets, and bring marketing sourced transactions back up to previous pre-pandemic levels.
At Zest, I independently execute weekly email marketing campaigns to our 100k+ subscribers. These range from limited time offers, advertising low prices for popular destinations, and travel/car rental news. Using data analysis, we slowly refined the email’s design, content, and recipient segmentation. This helped us continue to maintain frequent transactions, high open-rates, and low unsubscribes.
Throughout my employment at Zest, I have extensively used Figma and Photoshop to help create social media content, display ad graphics, print marketing, and documentation. For my personal development, Zest allowed me to partake in the Google UX Design online course which helped to draft wireframes and mock-ups for new and in-development sections of the Zest website.
At Zest, I was in charge of the content that we regularly produced including social media graphics, blog posts, and website copy. My skills in design and copywriting helped me create engaging content which I could then further optimise by analysing our digital performance metrics (transactions / engagement / sessions / keyword rankings).
Serene Agency
Since 2021, I have undergone freelance work for Serene Agency in my spare time. My responsibilities have been manages ad accounts and social media pages, developing marketing strategies, and optimising content for SEO. Working with Serene has given me an insight into working for an agency, allowing me to market for a range of different companies and industries.
Currently, I manage the Google Ads account for a second-hand golf club Ecommerce. Working on a small budget, I use Google Shopping ads to generate additional sales for the company whilst maintaining a profitable return on ad spend. Furthermore, I strategise and create website content for SEO to help Golf Geeks rank for high search volume keywords.
During 2021, my marketing responsibilities for Serene predominantly involved the content generation and social media management of an agricultural service contractor. I wrote most of the website’s copy to target the relevant keywords of the services they offered. I was also able to gain regular engagement within the local agricultural community on Facebook & Instagram with consistent uploads of photos, videos, and reels.
Go Market Me Placement
After graduating from University, I began a work placement with the Norfolk based marketing agency, Go Market Me, to advance my experience. The placement gave me insights into managing Google ad campaigns, obtaining useful data from Google Analytics, and creating professional marketing reports. I admired the variety of clients that the agency worked with how they tailored content for specific business sectors.
Melody Melon
During the 2020 lockdown, a few peers and I decided to work on a Spotify Playlist brand to appropriately fill our abundance of free time. We created assets that looked professionally made and an Instagram to reach our target audience. During the 2nd half of 2020, I ran social media ad campaigns to boost impressions for the brand. I took interest in analysing how the ads performed and the amount of interactions they triggered.
Nottingham Trent University
During my third year of University, I had to create a sustainability video in a randomly assigned team for the NTU Sustainability team. I volunteered to work as the team editor but as the project progressed I took on more responsibilities to assure to project was completed to a high standard. The project helped me develop my editing skills and proved I was a practical worker when working in a team.
Jake Groves - CV
get in touch
Head over to the Contact page if you’re interested in me or my work and would like to make an enquiry.
Dom Carver
Serene Agency
The work he has produced for both us and our clients has been impeccable. His desire and eagerness to achieve results and get the work done have been outstanding and we have received countless feedback from clients who have said the same thing.
Chris Wiseman
Go Market Me
Jake showed great enthusiasm to develop his skills in digital marketing. He would continue researching outside of work hours to practice using applications such as WordPress, Google Analytics and Tag Manager to gain more insight into the company roles.
Nikki Lee
Dissertation Supervisor
Given the quality of his dissertation, I can assure you that he has a talent as a good writer; and excellent research and communication skills. I also found him a well-organised, sincere, and highly motivated person who can solve problems independently.